Want some agency growth strategies for your business in 2024? Attracting and keeping clients is more challenging than ever. Clients want personalised, data led results and quickly. To succeed, agency owners need growth strategies that attract new clients and keep existing ones.
Here’s a straightforward guide to help you grow.
How to Attract New Clients
1. Build Your Profile
– Paid Ads: Use Facebook, LinkedIn, and Google Ads to reach potential clients. Always use social proof within your ads to convert customers faster and spend less budget.
– PR: Get PR in key industry and business titles for your niche. Use PR mentions, trusted media logos, reviews, and testimonials in your content. This includes your website, emails, paid and organic ads, and landing pages. Here’s a handy guide to PR – if it’s for you, get in touch!
2. Build a Referral Network
– Referral programmes: Offer incentives like discounts or cash rewards to clients and contacts who refer new business.
– Networking: Attend selected, strategic events, webinars, and conferences to connect with professionals who can refer clients to you. Think wider than just marketing contacts; network with business owners, CFOs, and CMOs to find the decision-makers.
3. Create Case Studies and Testimonials
– Case Studies: Highlight successful projects and use data to show your results. Don’t forget to sell the transformation your agency will help your client to achieve.
– Testimonials: Display positive feedback from clients on your website and in marketing materials to build trust. Incorporate these testimonials in your email campaigns and ad copy to reinforce credibility.
How to Retain Existing Clients
1. Communicate regularly and get feedback
– Regular check-ins: Schedule meetings to discuss progress and address any concerns.
– Feedback forms: Use surveys to get client input and improve your services.
2. Deliver value and exceed expectations
– Clear expectations: Define project goals and timelines clearly.
– Go the extra mile: Provide extra insights and proactive solutions to add value.
Leverage Social Proof
Social proof is essential for building trust and attracting new clients. Here’s how to use it effectively:
– Website: Display PR mentions, client reviews, and testimonials prominently on your homepage and service pages.
– Emails: Include quotes from satisfied clients and links to case studies in your email newsletters.
– Ads: Use positive reviews and client success stories in your paid and organic ad campaigns to enhance credibility.
– Landing Pages: Ensure all landing pages feature testimonials, star ratings, and any relevant media coverage to reinforce trust with potential clients. See the example below for a high performing website that converts because of its use of authority bias (‘Best Buy’ from a trusted media outlet, social proof from reviews and other psychological cues.
Focus on digital marketing, building referral networks, creating compelling case studies, maintaining regular communication, delivering consistent value, offering loyalty programs, and leveraging social proof across all your marketing channels.
By following these simple strategies, you can improve your agency’s ability to attract and retain clients.
Over 24 years, I’ve helped 92 businesses like Red Bull, Savills and M&S to grow significantly. Now I focus on helping brands and agencies to grow using social media advertising, PR and Influencer marketing. I recently helped an award winning international agency client to communicate a significant merger for the business using PR and media coverage.
Spotlight Agency: Your PR Partner
What is Spotlight Agency?
Spotlight Agency is a growth service specially designed for agencies. We offer targeted media outreach, strategic storytelling, and personalised podcast guest booking to help you gain visibility and credibility.
– 36,960+ hours of media coverage experience
– Trusted by +92 businesses over 24 years in the industry
Want to be seen as an industry expert? Increase your agency’s brand exposure with media coverage that your potential clients and partners trust.
I work exclusively with non-competing agencies to avoid conflicts of interest. Let’s discuss your recent client wins, expertise, and success stories.
