★★★★★ “Rachel’s years of experience and up to the minute knowledge are superb” - Agency CEO
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Meta ads are set to out-earn the entire global linear TV market

Meta ads spend v linear TV ads spend 2024 2025

META is set to out-earn the ENTIRE global linear TV market by 2025, according to research from WARC Media.

Let that sink in for a moment.

↳This shift is massive – and to compete means your Meta ads must use these proven strategies if you want your budget to work.

Here are my Top 5 strategies on getting your creative to work on Meta (I spend thousands a month for clients in Meta and I’m a Certified Meta Ads Strategist!):

 

 

 

 

 

 

Stop The Scroll: Your ad needs to grab attention in under 3 seconds.
TIP: A strong hook + irresistible offer + social proof = scroll-stopping power.

Emotion Sells: Psychology 101. Ads that tap into fears, desires, customer problems or aspirations motivate action far better than generic copy.

Clarity Is Kind: Simple, straightforward messaging converts best.

Trust Signals: Use social proof (testimonials, awards, ‘As seen in’, case studies) to build confidence in your offer.

Testing + Learning: Even the best creative can be optimised. Keep testing new elements (headlines, calls to action, visuals) to refine performance.

So what now?
As a PR and Meta ads specialist, I help B2B and consumer brands (and the agencies serving them!) create and implement ads and funnels that convert.

Think: strategic storytelling, compelling offers, and sales psychology that keeps your audience coming back for more.

♻️ Share this if you know someone who’s ready to get started or optimise their Meta ads!

Or message me rachel@onlythekind.com if you’d like a second opinion on your current Meta ads strategy – I like helping clients to squeeze every last drop of ROI from campaigns and creative!

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