META is set to out-earn the ENTIRE global linear TV market by 2025, according to research from WARC Media.
Let that sink in for a moment.
↳This shift is massive – and to compete means your Meta ads must use these proven strategies if you want your budget to work.
Here are my Top 5 strategies on getting your creative to work on Meta (I spend thousands a month for clients in Meta and I’m a Certified Meta Ads Strategist!):
↳Stop The Scroll: Your ad needs to grab attention in under 3 seconds.
TIP: A strong hook + irresistible offer + social proof = scroll-stopping power.
↳Emotion Sells: Psychology 101. Ads that tap into fears, desires, customer problems or aspirations motivate action far better than generic copy.
↳Clarity Is Kind: Simple, straightforward messaging converts best.
↳Trust Signals: Use social proof (testimonials, awards, ‘As seen in’, case studies) to build confidence in your offer.
↳Testing + Learning: Even the best creative can be optimised. Keep testing new elements (headlines, calls to action, visuals) to refine performance.
So what now?
As a PR and Meta ads specialist, I help B2B and consumer brands (and the agencies serving them!) create and implement ads and funnels that convert.
Think: strategic storytelling, compelling offers, and sales psychology that keeps your audience coming back for more.
♻️ Share this if you know someone who’s ready to get started or optimise their Meta ads!
Or message me rachel@onlythekind.com if you’d like a second opinion on your current Meta ads strategy – I like helping clients to squeeze every last drop of ROI from campaigns and creative!
YOU MIGHT ALSO LIKE: