Q: What is PR?

A: Public Relations (PR) is the strategic communication between your business and its stakeholders. It aims to build and maintain your reputation.

Public Relations involves crafting messages, including news releases, content and pitches to leverage media, influencers and trusted third parties to get your brand message across to their audiences.

Ultimately, PR helps you to communicate effectively, build credibility, and establish trust with your target customers and clients.

Q: What benefits does PR have for my business?

A: PR increases credibility: PR helps you to build a credible brand by sharing unbiased opinions and reviews from external sources. Social proof is a huge driver in customers’ decision making process.

It gives you long term assets to use in your marketing. Once you generate PR in trusted media outlets, you can use media logos in your marketing to improve conversion rates on product pages, ads and email sequences.

Digital PR boosts your SEO: Effective digital PR can enhance your online presence by being featured on popular websites with high domain authority, improving your search engine visibility.

It positions your brand: PR can establish your brand as a category leader and you as a thought leader in your field.

Q: Why choose us?

A: At Only The Kind, I specialise in PR for brands and agencies, along with social media paid ads and influencer marketing.

This unique approach combines 24 years experience gained in house for brands like Red Bull and Savills, plus in award winning agencies working on accounts like Amazon and Microsoft.

I’m highly creative, always using data to inform my strategies. I’m also consistently testing and learning, using insights and analytics to create the best possible outcomes for your business.

Q: Who handles my account?

A: This is a great question. So many times with agencies, you’ll be promised a senior team member then handed the most junior person to do the work. At Only The Kind, you get Director level service at every step of the way.

Q: What’s included in a proposal?

A: I’ll always provide a detailed breakdown of the proposed work, so you know exactly what you’re getting. Quality matters more than price, and while there are no guarantees with PR, I work on referrals and always aim to deliver results that exceed your expectations.

Q: How do you work?

A: During our initial call, I’ll ask you a lot of questions about your business and about the outcomes you’d like to achieve.

These usually include acquiring new clients and customers, getting more clicks to your website and generating calls and footfall.

We’ll agree on the scope of the work – which might include PR, social media marketing, email or influencer marketing and I’ll then create a more detailed proposal, including investment needed based on the value of generating new clients and customers for your business.

Q: How much does a PR agent cost?

A: Costs for PR agents or consultants can vary as you know! Big PR agencies tend to charge higher fees due to office rent and staff costs. Expect costs ranging from £10,000 to £50,000 per project.

As a small business with low overheads and with director level experience, my minimum project fee starts at £5,000 for a 2-3 month project, depending on the scope of the brief.

Book a call and we can discuss your needs.

Remember, I’m here to elevate your brand without locking you into lengthy commitments that can hamper your growth.

Are you ready to become unmissable?

Either book a call here or email me on rachel@onlythekind.com.

Only The Kind is a Yorkshire PR and communications agency run by consultant Rachel Clark from her office near Selby, North Yorkshire. Rachel specialises in paid social media marketing, influencer marketing and public relations services for agencies and brands who want to attract new clients and customers. 

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