Case Study
Announcing A Major Merger for Altavia UK
Learn how I worked with one of the UK’s biggest shopper marketing agencies, Altavia UK, to get industry press and PR.
The Challenge
Achieving Industry Press & Recognition
Altavia UK, a top retail agency, needed to announce a significant merger, forming one of the largest retail activation agencies in the UK.
Only The Kind Media handled the media announcement to highlight the merger’s impact and new market position.
What we did
‘A New Era In Shopper Marketing’
The PR campaign underscored the merger’s significance, which created a more streamlined client experience and broadened Altavia’s retail print and brand activation services.
Key messages focused on ‘making a difference’ and maintaining a strong employee culture while delivering high-performance campaigns for clients. All key spokespeople in the business were media briefed and we developed a Q&A and news release to help the media with the story.
How it worked
The Results
Earned Media Coverage
Secured earned coverage in Print Week, thebusinessdesk.com, Insider, Yahoo! News, and Retail Insight Network, reaching over 1M people and crucially, potential clients with the right industry publications.
Key Messages
The campaign heralded the merger as ‘a new era in shopper marketing’, reinforcing Altavia’s strong cultural values and its enhanced market position.
