Case Study
Facebook Ads Freelancer Case Study: 437 New Customers in 90 Days
Are you struggling to get value from your Meta Ads?
I’ve been there. I made all the mistakes. Tested things that flopped. I’ve spent over six figures learning what works (and what absolutely doesn’t!).
I’m Rachel Clark, a Meta Ads certified freelancer with 25 years of experience in brand marketing, PR, and digital strategy. I work directly with founders, marketing teams and in-house marketers who want to get more from their Meta Ads — without the agency fluff, filler, or inflated fees.
In this case study, I’ll walk you through how I helped a UK-based health & wellness clinic bring in 437 new customers in just 90 days, with Meta Ads that ran 76% more cost-efficiently than the industry average.
The Challenge
Results at a glance
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4,085 website clicks
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£982 total ad spend
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£0.24 cost per click (vs. £1.04 industry average)
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437 new customers
→ That’s a 76% improvement in CPC compared to the average health & wellness campaign (WordStream, 2023)
But the real story is in how we got there.
A Strategy That Solves Client Problems
I created highly targeted visuals and short-form videos that spoke directly to specific audiences — marathon runners, new mums, and people in recovery. We layered in trust signals like real testimonials, 5-star reviews, and recognisable logos, so the value felt obvious. One simple, founder-led video (filmed on a phone, no script) ended up being a top performer — because real stories connect.
Behind the scenes, I built a responsive campaign structure with cold, warm, and retargeting layers, all optimised weekly to keep performance on track and costs low.
How it’s going
Why Work With a Facebook Ads Freelancer?
Strategic Thinking from Day One
With over 25 years in brand marketing and PR, I bring more than just ad skills — I bring big-picture thinking. Every campaign is grounded in your brand’s voice, audience insight, and real business goals.
Meta Certified Expert
I’m Meta-certified and I’ve personally managed six-figure budgets across dozens of campaigns. I know how to navigate the Meta ecosystem and use what’s working right now to drive real results.
Creative That Converts
From Reels and short-form videos to thumb-stopping visuals, I create and test content that’s designed to connect. No fluff — just smart, engaging creative that speaks directly to the people you want to reach.
Ready To Attract Customers To Your Business With A Specialist Facebook Ads Freelancer?
If you’re looking for a proven facebook ads freelancer to refine your digital marketing strategy and deliver exceptional results, let’s connect. Whether you’re a small business owner or a marketing manager, our tailored approach can help you achieve your goals.
Contact Us Now to discuss how we can drive success for your business.
