Case Study
Boosting a UK Launch with Influencer Marketing and Digital PR
Read on to learn how Bigvits.co.uk, a family owned online retailer of vitamins and supplements, partnered with us to support the UK launch of a new bestselling supplement brand.
The Challenge
‘My digestion has significantly improved, and my energy levels are much better!’
Bigvits.co.uk is a family run, UK and European retailer of vitamins and supplements. Even Queen of manifesting herself – Roxie Nafousi – is a fan!
The company goal was to increase brand awareness and product visibility among UK consumers, particularly within the health and wellness sector. To achieve this, we chose two strategies to use: Influencer marketing and strategic PR partnerships with key media outlets.
Building influence across social media and online
PR + Influencer marketing strategy
To successfully launch Enzymedica in the UK market, it was essential to position it with trusted media and influencers.
How it’s going
The Results So Far
Media Partnerships
Pitching and securing a key partnership with Women’s Health magazine, a leading publication among Bigvits’ target demographic, to further enhance brand visibility and credibility.
Working with +250 media outlets, wellness and health journalists across national media to distribute information to and a Q&A about Enzymedica, Bigvits and the benefits of using digestive enzymes.
Influencer Marketing
Engaging a mix of micro, mid-tier, and major influencers to promote Enzymedica’s products and encouraging authentic product reviews. This has included +100 targeted influencer reach-outs, focusing on those with high engagement rates and a strong following within the health and wellness community.
SEO + Digital PR
SEO and link building: Working with wellness influencers to generate blog content that not only educates readers on the benefits of digestive enzymes but also includes backlinks to Bigvits.co.uk, improving organic search rankings and driving site traffic. The addition of backlinks ensures long term results over and above one off posts on social.
