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Case Study

Freelancer Facebook Ads Case Study: Achieving an 8% CTR

In this in-depth case study, learn how our freelancer facebook ads expertise helped Fix London – an East Village physio clinic led by ex-Olympic ski team physio Helen O’Neill – achieve an outstanding 8% click-through rate, far surpassing industry benchmarks.

The Challenge

“We used a test and learn strategy to connect with new and existing customers”

As a dedicated professional in freelancer facebook ads, I partnered with Fix London to design and execute a campaign that captured attention and drove results.

By using proven creative strategies on both Facebook and Instagram, we reached sports and fitness enthusiasts near the Olympic Park, London, leading to a significant boost in engagement and conversions.

Building influence across social media and online

Our Strategy

Data-Driven Targeting

  • Facebook Pixel Implementation: We set up the Facebook Pixel to accurately track and analyse user behaviour, ensuring our campaigns were continually optimised for success.
  • Audience Experimentation: Testing different audience segments refined our targeting strategy, allowing us to connect with the most engaged users.

Creative Innovation

  • Dynamic Creative Elements: Incorporating human elements – faces, reels, and authentic testimonials – helped us create relatable content that resonated with viewers.
  • Localised Messaging: Tailoring our messages to appeal directly to local communities, such as fitness enthusiasts and marketing professionals, significantly enhanced user engagement.
    freelancer facebook ads

    How it’s going

    The Results So Far

    N

    Audience Targeting

    Continuous audience experimentation honed our approach, including pixel and retargeting, ensuring that our freelancer facebook ads strategies were as effective as possible.

    N

    Improved Trust + Conversions

    Leveraging testimonials and localised messaging built lasting trust and led to measurable results.

     

    N

    Click Through Rates (CTR)

    Outstanding 8% CTR: Achieving an 8% click-through rate, a figure well above the industry average.

    Ready To Attract Customers To Your Business?

    If you’re looking for a proven facebook ads freelancer to refine your digital marketing strategy and deliver exceptional results, let’s connect. Whether you’re a small business owner or a marketing manager, our tailored approach can help you achieve your goals.

    Contact Us Now to discuss how we can drive success for your business.

    book a call with a freelance marketing director

     

    Meta Certified Freelancer Rachel Clark

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