Frequently Asked Questions

Only The Kind Media is just me, I’m freelancer / fractional marketer Rachel Clark! A senior marketer and Meta-certified strategist with 25 years of experience, I’ve worked both in-house and freelance across brands like Red Bull, Microsoft, Savills, and scaling DTC e-commerce businesses.

When you work with Only The Kind, you work directly with me – giving you Director level support and experience for your business growth.

I work with:

• Founders and consultants ready to build brand authority and demand
• Marketing managers and directors / CMOs who need senior team support
• Agencies looking to add expert-level help for strategy or delivery
• DTC and B2B brands scaling sustainably through PR and paid media

I’ve supported multimillion-pound brands like Red Bull, Microsoft, and Savills, alongside ambitious SMEs and startups like Bigvits, Nut & Noggin, and Vetmedi. My work spans B2B and consumer, with a focus on trust-led growth.

My clients have been featured in major publications including:

• The Times
• The Telegraph
• The Guardian
• Financial Times
• Metro
• BBC
• Prolific North
• Startups.co.uk

I offer practical, story-first digital PR designed to build credibility and spark real audience engagement. I like to get to know your business first, to make sure we can get you the results you need from PR and media coverage. Book an intro call here.

Yes – Meta Ads are a core part of my offer. I’m a Meta-certified strategist (the hardest exam I’ve done for a long time!!) and personally manage campaigns for my clients. I create your strategy, creative direction, audience targeting, and ongoing optimisation to ensure your ads actually drive ROI and conversions – not just impressions.

No. I focus exclusively on Meta Ads (Facebook + Instagram) so I can go deep and deliver stronger results. If you need support on other platforms, I’m happy to refer trusted specialists I collaborate with.

Yes! You can work with me on PR-only or Meta-only projects. Many of my clients choose both for a joined-up approach with trust signals from PR and media coverage built in – but you’re free to pick what fits your needs and budget.

I offer flexible PR options tailored for early-stage or scaling brands. My focus is always on strong stories, strategic pitching, and building visibility in media that matters – without bloated retainers.

Yes. I offer strategy intensives, Meta Ads audits, and PR planning sessions. These are perfect if you’re doing things in-house but want senior input, a second opinion, or a clearer direction. I’ve also done social media and PR training for in house teams and SMEs.

I bring 25 years(!) of experience across both agency and in-house brand growth roles, so I’ve seen what great partnerships look like – and what can go wrong when things are rushed, vague or transactional!

That’s exactly why I keep my client list intentionally small. Every project gets the time, attention and care it deserves.

Here’s what others say about me…

Email me at rachel@onlythekind.com or book a free 15-minute consultation here. I’ll ask a few questions, listen closely to your current business challenges, and let you know my recommendations for your growth.