Case Study
Nut and Noggin Increases Brand Awareness with Strategic PR Campaign for Sustainable Beauty Products
Collaborating with Nut and Noggin, a brand dedicated to sustainable beauty, we executed a PR campaign aimed at boosting awareness and attracting new customers for their innovative products.
The Challenge
Boosting Awareness and Sales for A Sustainable Beauty Brand
Nut and Noggin, a brand specialising in sustainable beauty products, wanted to enhance its visibility and attract new customers. They approached us to help promote their new product line through strategic media outreach and editorial placements.
What we did
Targeted PR and Media Outreach
We developed a comprehensive PR strategy to highlight Nut and Noggin’s commitment to sustainability and the uniqueness of their beauty products. Our goal was to secure key editorial placements and reviews from top beauty editors, positioning Nut and Noggin as a leading brand in the sustainable beauty market.
We crafted engaging press releases and tailored pitches, emphasizing the brand’s eco-friendly approach and product benefits. By targeting national and local media, we aimed to reach a broad audience and generate significant buzz around Nut and Noggin’s offerings.
Additionally, we worked to secure celebrity endorsements and high-profile media appearances, further enhancing the brand’s credibility and appeal.
How it worked
The Results
Earned Media Coverage
Our efforts resulted in securing coverage in prestigious publications such as Vogue, Grazia, Elle, Glamour, Metro, and Red magazines. Nut and Noggin was named Bazaar magazine’s ‘Best Shampoo Bar’, further establishing its reputation in the beauty industry.
High-Profile Media Appearances
Nut and Noggin featured on BBC’s Dragon’s Den and numerous podcasts, increasing the brand’s visibility and reach. The brand also received celebrity endorsements from actors Dame Kristin Scott-Thomas and Lily James, adding to its allure and credibility.
Local Media Coverage
We secured local media coverage in The York Press, Yorkshire Post, and businessdesk.com, ensuring the brand’s message resonated with the regional audience and potential local customers.
Overall Success
Our strategic PR campaign resulted in 32 pieces of earned PR coverage, significantly boosting Nut and Noggin’s brand awareness. The products were listed in high-end retailers such as Selfridges and Fenwick, marking a major milestone for the brand.
Audience Reach
The extensive media coverage reached a wide audience, effectively communicating Nut and Noggin’s sustainable beauty message. The strategic campaign helped build awareness and trust, attracting new customers and establishing the brand as a leader in the sustainable beauty market.
