Case Study
Heblethwayte Launches with Strategic PR Campaign Targeting High Net Worth Investors
Collaborating with new wealth management firm Heblethwayte, we executed a strategic PR campaign to announce its launch, targeting high net worth investors and current customers.
The Challenge
Announcing the Launch to High Net Worth Investors
Heblethwayte, a newly established wealth management company, needed to effectively communicate its launch to high net worth investors and existing clients. They sought our expertise to ensure their message reached the right audience and generated significant media attention.
What we did
Strategic PR and Media Outreach
We crafted a comprehensive PR strategy to announce Heblethwayte’s launch, focusing on the firm’s unique value proposition and expertise in wealth management. Our goal was to position Heblethwayte as a trusted advisor for high net worth individuals.
To maximize media coverage, we developed compelling press releases and tailored pitches highlighting Heblethwayte’s strengths and the expertise of its founder. We targeted key financial and business publications, ensuring the announcement reached a relevant and influential audience.
In addition to the written content, we worked on building the founder’s profile, positioning them as an industry thought leader. This included preparing them for media interviews and securing opportunities for national media commentary.
How it worked
The Results
Earned Media Coverage
Our efforts resulted in securing earned coverage in top-tier publications such as The Financial Times, The Yorkshire Post, The York Press, thebusinessdesk.com, and Insider magazine. This extensive media reach significantly boosted Heblethwayte’s visibility among high net worth investors and established its credibility in the financial sector.
Ongoing Profile Building
We continue to work closely with Heblethwayte’s founder to secure further national media commentary and profile-building opportunities. This ongoing effort ensures that the firm remains in the spotlight, attracting potential clients and reinforcing its position as a leading wealth management company.
Audience Reach
The media coverage reached a wide audience, effectively communicating Heblethwayte’s launch to high net worth investors and current customers. The strategic PR campaign helped build awareness and trust, positioning Heblethwayte as a premier choice for wealth management services.
