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Case Study

William’s Den Attracts Over 100,000 Visitors with PR and Social Launch Campaign

Collaborating with William’s Den, a new family-friendly visitor attraction, we executed a strategic PR and social media marketing campaign to announce its launch, targeting both local and national consumers, influencers and media.

Rachel Clark

The Challenge

Announcing the Launch to Local and National Consumers

William’s Den, a new family-friendly visitor attraction, needed to effectively communicate its launch to a broad audience of potential visitors. They approached us with the challenge of generating significant media attention and driving footfall to the attraction.

What we did

Comprehensive PR and Media Outreach

We developed a strategic PR plan to highlight the unique appeal of William’s Den as a premier family destination. Our objective was to secure extensive media coverage and position William’s Den as a must-visit attraction for families.

To achieve this, we crafted engaging press releases and tailored pitches, emphasizing the attraction’s family-friendly features and unique offerings. We targeted both local and national media, including print, online, and broadcast outlets, to ensure widespread coverage.

We also engaged with bloggers and influencers in the family and tourism sectors to generate additional buzz and reach a wider audience.

Rachel Clark

How it worked

The Results


Earned Media Coverage

Our efforts resulted in securing extensive media coverage, generating over 3 million impressions. William’s Den was featured as a ‘top family attraction’ in prestigious outlets such as The Guardian, BBC Look North, BBC Radio, and The Telegraph. Additionally, the attraction was named ‘Best Tourist Attraction’.


Widespread Recognition

We achieved earned media coverage in over 50 blogs, online media, and local and national press. This widespread recognition significantly boosted William’s Den’s visibility and established it as a leading family destination.


Visitor Footfall

The strategic PR campaign successfully attracted over 100,000 visitors in the first year, surpassing expectations and demonstrating the effectiveness of our media outreach efforts.


Audience Reach

The comprehensive media coverage reached a diverse audience, effectively communicating William’s Den’s launch and unique appeal. The campaign helped build awareness and excitement, drawing families from both local and national regions to the attraction.


Increased Awareness

The successful PR campaign generated significant buzz around William’s Den’s launch, establishing a strong foundation for its growth. The combination of targeted media outreach and influencer engagement ensured that William’s Den’s message resonated with the desired audience, setting the stage for continued success in the retail and tourism sector.

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